An MBA with extensive marketing experience, Lisa is the driving force behind Marketing Essentials. Lisa has worked in a number of marketing roles for a variety of organizations, ranging from Fortune 500 companies to small, privately-owned firms, before founding Marketing Essentials.

Lisa holds a Master of Business Administration (MBA) from Wilfrid Laurier University and a Bachelor of Business Administration (BBA) from the University of New Brunswick, majoring in marketing for both degrees. She also holds a Bachelor of Education (BEd) from the University of New Brunswick, with majors in English and psychology.

An accomplished author and software developer, Eric provides solid technical advice for Marketing Essentials clients.

Eric holds a Master of Mathematics (MMath) and a Bachelor of Mathematics (BMath), both majoring in computer science, from the University of Waterloo. Visit his website at www.ericgiguere.com for more details.